UX approach to blockchain website design

Project Type:

Concept Ideation

Overview

Developing a trustworthy and respectable website is critical in the context of blockchain technology. As part of a case study involving a merging blockchain firm, I conducted extensive benchmarking and market research to gather insights into the best techniques and industry standards.

After conducting a thorough analysis of the online platforms belonging to reputable blockchain companies, it became evident that they incorporate crucial design elements that effectively promote trust. Using the data, I designed an efficient information architecture that would allow people to rapidly access the company's user guides and documentation.

I developed interactive prototypes that showcase the user flow and functionality of the proposed website. These prototypes were designed to assist the company's marketing efforts in making informed decisions about their next steps. The prototypes were evaluated by potential consumers to gather feedback, and subsequent iterations were developed with necessary changes.