A case study on optimising YMCA Malta's mobile website

Project Type:

Website Usability Review

Overview

A usability study was conducted to enhance the YMCA Malta website and increase donations. The study used Nielsen's heuristics to identify design challenges, with a focus on mobile usability. The website aims to function as a platform for information and engagement, providing news and insights to the public.

The review revealed several usability issues that negatively impact the donation process when accessed via mobile devices. The study evaluated each action's potential impact and feasibility within the organisation's capabilities.

The collaboration resulted in several improvements to the donation process, including clearer instructions and an efficient payment system. These changes improved the user experience and the organisation's online presence.

Testimonial

"The YMCA Malta was fortunate enough to be provided UX services by Graziella Bertone. The work of Ms Bertone was truly revelatory in the way our team renovated the website of our NGO. Ms Bertone provided practical, actionable insights, presented in a richly visual presentation that laid out clearly and accurately our best path forward. She is an invaluable asset to any NGO or for-profit organisation and is highly recommended."

— Creative Team, YMCA Malta